Over 15 years helping nonprofits engage audiences effectively.
It’s not just a job; it’s a passion we bring to all our client work. Understanding how nonprofits work – and the unique political & programmatic challenges they face – is the key to our success.
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we've developed more efficient and effective internal processes, which have proven lasting effects well beyond the initial splash of a new website.
Trout Unlimited -
Sometimes the best way forward is to take a step back
Hodges Consulting -
DON’T. PANIC.
Hodges Consulting -
I’m so happy, I could spit!
Natural Resources Defense Council (NRDC) -
…insight, leadership, creativity and personable style
Heifer Foundation
Where do we start?
Whether you need a full-scale digital strategy, a user experience approach for an upcoming redesign, or simply an effective way to manage your Google Grant, we structure each engagement so that it is tailored to your needs right now.
NRDC
In the early 2010s we helped NRDC embark on strategy engagement to define the desired online experience for target audiences. We wanted the organization to first take a critical look at its audiences and desired …
SPLC
As an organization evolving with the times but with a long history of justice work, Southern Poverty Law Center’s next site redesign was appropriately seen as a critical next step for the organization. We engaged …
HSUS – ASO
Our goal – as always – was to first lead the HSUS Animal Sheltering through a strategic exercise to determine priority audiences and how to engage those folks with the organization. We led a series of onsite …
Trout Unlimited
Looking for the definition of partnership? Look no further than this relationship. Members of our team have been working with TU since 2006. Together our folks with TU’s dedicated team have moved the organization light …
Agency Clients
If some of the top firms providing nonprofit and commercial solutions trust us, shouldn’t you? We’ve served as the user experience team for Free Range Studios (California 4-H Foundation, Humane Society Legislative Fund), Balance Interactive …
Brand Development
Our brand development services are not graphic design. It’s true. We hate to break it to you but…it’s strategy wrapped in a pretty end product. We work with our clients to first have a dialogue …
a few folks we work with
From big-brained strategy
to audience centric marketing
Once upon a time, in the early days of the web, a client once asked us to join the session because they needed a “big brain on this”. The term stuck. We know it isn't about size, rather it’s about a “different” kind of brain. One that isn’t embroiled in internal politics, one that isn’t hampered by organizational history. A fresh perspective makes the difference.
Strategy
If you’re embarking upon a redesign or solution implementation without asking tough questions about your audiences, what they are seeking, or what you want them to do…stop. You have to take a step back in order to move forward. Whether it’s for a website redesign or a wholesale look at which online tools should be in play for your organization, anything not informed by a strategy will just be a pile of shiny tactics with little return on a likely high investment.
[How do we do that, you ask?]
User Experience
Hodges Consulting Rule #1. It’s Not About You – Nor Your Org Chart. We work with organizations – large and small alike – who all face the very same challenge. Organizations who excel online understand that they can have a multitude of internal departments and programs… but that structure is NOT the best way for your website to engage your audiences. We’ll work with you to develop the right user experience for your mission and to inspire and engage.
[A Process That Works For Everyone]
Online Marketing
BEST. SITE. EVER. But no one cares if they can’t find it. No matter your user experience or mission, on the web you need traffic to succeed. And lots of it. We are experts at developing qualified traffic that matches your target audiences and conversion goals. And we’re picky. We have found that certain channels are definite winners in the realm of online marketing. We use search marketing to grab their attention the instant they express interest in your cause.
[You can do all that? Tell me more…]
Digital Solution Evaluation
There’s one thing that’s true about our work – we have been and will remain solution neutral. One of our core values is to help our clients find the right solution sets for their needs – and we recognize that no two clients are alike in that regard. Whether a content management, a constituent relationship manager, or other solution set, we help our clients become savvy shoppers. Because one thing remains constant, technology changes and to stay relevant you have to change with it.
[Be A Smart Shopper]
Project/Process Management
We’re not afraid to admit our love affair with spreadsheets & online collaboration tools. And let’s face it, as a NPO professional you already have a full-time job so adding a major project like a website redesign or CRM migration (or both) to the list is just.too.much. Don’t worry, we know what you’re up against. Clients rely on us time after time to create a method from their madness and put to paper (electronically speaking) a clear approach for working their way out of the mire.
[Help me, help you]
Nimble
Solutions
“Can I get a little help here?” Sure. Sometimes our clients and partners need just that. Whether it’s brand development, smaller site work, data migration, or staff augmentation and support, we’ve got you covered. But wait, there’s more; perhaps you are a partner vendor that needs some IA support for an upcoming site build; we’ve done that too. And we efficiently execute predefined tasks while integrating seamlessly with the team to get the job done.
[See, we’ve got you covered]
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we've developed more efficient and effective internal processes, which have proven lasting effects well beyond the initial splash of a new website.
Trout Unlimited -
Sometimes the best way forward is to take a step back
Hodges Consulting -
DON’T. PANIC.
Hodges Consulting -
I’m so happy, I could spit!
Natural Resources Defense Council (NRDC) -
…insight, leadership, creativity and personable style
Heifer Foundation
Junior Strategist?
Isn't that an oxymoron?
We are not in the business of rapid growth. We are a team that expands with each specific engagement to meet its needs. This ensures we propose the right work at the right time – and that you are working with the best senior consultants and partner vendors in the business.
When you talk with us about potential engagements, that’s who stays on the project.
Dottie Hodges
President & Chief Strategist
A 20-year veteran of the nonprofit technology space with a heavy focus on conservation organizations, Dottie Hodges formed Hodges Consulting in January 2011 to provide unique high-touch service to carefully selected nonprofit clients. Specializing in strategic leadership and user experience development, she is a key player to drive strategy and user experience in digital marketing.
[Read Dottie’s Full Bio]
Fluid Teams.
At the Right Time.
Hodges Consulting is unique in that our clients don’t carry the burden for staffed overhead and bench time. We assemble the right team at the right time based upon the distinct needs for each and every client engagement. Our stable of designers, developers, marketers are stocked full of senior minds with decades of experience. And our clients reap the rewards without paying the high price tag or getting the “junior shuffle”.
Eric Werner
Lead Partner - Interactive Marketing
Eric Werner is a longtime partner and Hodges Consulting’s primary interactive marketing consultant specializing in Web Analytics, Organic Search Engine Optimization, and Pay-Per-Click Management and passionate about search engine marketing. Eric has led some of the web’s most visible interactive marketing initiatives with clients like Microsoft, CNN, Lowes Racing, NRDC and Home Depot. [Read Eric’s Full Bio]
-
we've developed more efficient and effective internal processes, which have proven lasting effects well beyond the initial splash of a new website.
Trout Unlimited -
Sometimes the best way forward is to take a step back
Hodges Consulting -
DON’T. PANIC.
Hodges Consulting -
I’m so happy, I could spit!
Natural Resources Defense Council (NRDC) -
…insight, leadership, creativity and personable style
Heifer Foundation