Online Marketing

Here’s what you need to know:  Our campaign-based approach to traffic that leads to conversions brings a strong return on investment for our clients. And we love talking about it through monthly and quarterly reporting and recommendations for continuous improvement.

Organic Optimization
It takes a village – and a lot of critical and strategic thinking – to ensure your site is best architected for organic or natural search performance. We analyze, theorize, and work with your team to proselytize…in order to ensure that your site’s architecture, content, and development approach is fine tuned to optimize performance.

Google Grant Management
If your organization is a lucky recipient of a Google Grant, you may be thinking – how on earth can we optimize for that magical per click limit? We can help. We’ve worked with many organizations over the years to evaluate and research top performing keywords and dial in their performance. We’ve even worked with clients to get a Google Grant expansion to give them even more power for their Google Grant program. Don’t have a Google Grant yet? We can help there, too.

Pay Per Click Marketing
For organizations with budgets for paid search or other pay per click marketing tactics, we can work with you to research and optimize for keywords and pair that with a coordinated campaign to stitch together PPC assets for the organization or a key campaign. From planning to research to execution to continued monitoring and optimization, we can help develop a high-return program for most budget levels.

Content Networking and Marketing
Let’s face it. Users interested in your content may be someplace else online (the horror!). We work with clients to create content sharing, guest blogging, and similar opportunities to elevate your organization as an external authority on your issues, and ultimately build your brand while drawing users back to your site for additional information and engagement opportunities.